Brand Hub for Sauber Motorsports Formula 1

A centralized digital brand hub operated as a scalable system across seasons, channels and audiences.

INDUSTRYSports Clubs & Leagues
USE CASEMedia Verticals / Brand Hubs
SCOPEOngoing operation · multi-channel · global audience

NOBOUND© SETUP

NOBOUND was used to establish a centralized brand hub that connects content, communication and media operations on one shared system foundation.
Instead of managing multiple isolated platforms, all digital brand activities run through one operational setup — designed for continuity across seasons.

One shared system foundation

One shared system foundation

One shared system foundation

One shared system foundation

Continuous operation independent of race calendar

Continuous operation independent of race calendar

Impact & Outcome

The NOBOUND-based setup enables Sauber Motorsports to operate its digital brand presence as a long-term asset.
Key outcomes:

  • Improved operational control across channels
  • Reduced fragmentation of digital touchpoints
  • Scalable setup adaptable to future requirements

Interested in a Similar Setup?

See how NOBOUND can be applied to your specific context — from brand hubs to scalable media systems.

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